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  • Writer's pictureBrent Imai

Don't Be Left Behind: Why Your Business Support Strategy Needs an Online Community Makeover



In today’s rapidly changing business world, the only constant is change. As trends evolve, and customer expectations shift, organizations supporting small businesses must also adapt or risk becoming obsolete. The days of relying on the same tools and strategies as when chambers of commerce were first established are gone. To remain relevant, business leaders must meet their members in ways that resonate with current expectations. In this blog post, we'll explore the necessity of embracing new tools, specifically the transformative potential of online community platforms, to keep pace with the changing needs of business owners. Don’t worry you don’t have to employ AI robot ambassadors  and virtual reality networking events to make sure you're creating the right image for your organization.


The Evolution of Business: A Shifting Paradigm


The Need for Continuous Evolution:

  • Business is changing faster than ever, and the only way to stay relevant is to adapt. The values and methods that worked for business organizations decades ago may not resonate with the expectations of today's entrepreneurs. To be effective, support organizations must recognize and embrace this evolution toward efficiency and connection.

Two-Way Communication in a Digital World:

  • Traditional communication methods like email blasts and newsletters are becoming outdated in a world that craves two-way interactions. In an era where people expect dialogue and engagement, one-way communications fall short. Business organization leaders need to explore more interactive platforms that foster engagement and open communication channels.

The Impact of Social Media:

  • Social media has revolutionized the way we build relationships and communicate. However, relying solely on platforms like Instagram or Facebook has its limitations. Your organization's messages get lost in the noise of cat videos and family vacation photos. Moreover, you don't control the platform, risking your organization not receiving credit for enabling these connections. It's time to shift to a platform where your organization takes center stage.


The Power of Online Community Platforms


A Hub for Information:

  • An online community platform serves as a centralized hub for all your organization's information. No more scattered posts lost in the digital wilderness. Everything your members need is in one place, making it easier for them to access the information they want when they need it making your resources more valuable.

User-Generated Content:

  • Unlike traditional platforms where communication is dictated by the organization, online community platforms empower all members to contribute. This not only increases the volume of shared information but also allows for a diverse array of perspectives. It's not just about what resources your organization can find; it's about what your members can share.

Deepening Relationships:

  • In the pursuit of supporting small businesses, relationships are essential. An online community platform goes beyond the monthly in-person networking meetings. It provides a space for members to interact, fostering deeper connections. Conversations that begin online can translate into meaningful collaborations and partnerships offline.

Showcasing Expertise:

  • Business owners often seek platforms to showcase their expertise. An online community allows members to flaunt their skills, positioning them as leaders in their respective fields. This not only benefits individuals but also contributes to the collective wealth of knowledge within the community.

Ambassadors for Your Organization:

  • Ambassadors aren't confined to physical spaces. Online community platforms can have virtual ambassadors who actively engage and represent your organization. These ambassadors extend the reach of your organization's culture and help in creating a vibrant and active community.


Building Efficiency and Value


Cost-Effectiveness:

  • Online community platforms offer a more cost-effective solution for communication and engagement compared to traditional methods. The centralized nature of the platform streamlines operations and makes it easier for staff to manage and update information.

Efficiency in Communication:

  • The efficiency of online platforms lies in their ability to provide real-time updates. No more waiting for the next newsletter or monthly meeting to get the latest information. This immediacy meets the expectations of a generation accustomed to instant access to information.

Meeting the Expectations of Young Business Owners:

  • Young business owners, the future leaders of the business community, expect online platforms. Offering an online community as a value proposition aligns with their preferences and expectations. It not only increases their interest in joining your organization but also positions your support organization as forward-thinking and aligned with today’s business practices.


In the  rapidly changing business world, the tools and strategies of your father’s chamber of commerce are not sufficient. Business support organizations must evolve alongside the entrepreneurs they aim to assist. Online community platforms represent the future of engagement, communication, and collaboration. They provide a centralized hub for information, encourage user-generated content, deepen relationships, showcase expertise, and reflect the efficiency and value essential for modern business leaders.


Embracing this transformation isn't just about keeping up; it's about staying ahead. It's about being at the forefront of business in your community and demonstrating that your tools and strategies are as dynamic and innovative as the businesses you aim to support. So, are you ready to steer your organization into the future of business support? You have the power to expand your organization's value and leadership by making an online community platform part of your growth strategy.


Take Action

Deciding to implement an online community platform is not just a technological upgrade for organizations; it's a strategic move towards building a dynamic, engaged, and interconnected business community. By activating members through this digital space, support organizations can unlock a myriad of opportunities that enhance networking, education, advocacy, and overall effectiveness. As the business landscape continues to evolve, online communities prove to be indispensable tools to stay relevant and impactful in today's fast moving business environment.


Building and managing a robust online community isn't just about selecting a technology platform. To get the best ROI and member satisfaction you need to develop an engagement strategy and create workflows that encourage interaction between members and creates useful content for members. If you need assistance beginning your online community journey, we are here to help.



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